The pandemic has caused an increase in pet adoption. DGS wants to increase their website traffic to get more adopters, volunteers and donators. Many people are looking online to find a pet and are turned away by DGS's current website design.
UX Design - discovery, user research, prototype and testing
80 hours
The current website has a lot of issues that creates a bad user experience. A redesign that addresses and fixes these issues will drastically improve user experience and consequently increase the rate of donation, volunteers and adoption.
1:1 interview with users to gather information about users' experiences and opinions about pet adoption to understand pain points they might have and learn what creates a positive experience that could lead to more adoptions, donations, or volunteers.
Motivations for adopting:
Motivations for breeding:
I chose to keep the original logo design of the organization to maintain its familiarity to the users. The main focus of this page was to have a modern and minimal design that utilized imagery well. The large hero image draws users in, and the clear CTAs make the website very easily navigable.
The new pet list screen has a consistent grid layout that neatly displays the pets' information. The search bar and filters allow users options when navigating the site.
With an increasing number of users that access websites on their smartphones and tablets it was crucial to make the website responsive. I made sure that the mobile design reflected the same clean look.
Eight participants were asked to perform tasks on the new redesign along with any feedback they had on the overall look and feel.
The testing had a 100% completion rate with a 90% error free rate.
Testing showed that user experience with the redesign prototype was much better than the current design. The new landing page looked more "fresh" and "approachable". With the new design it gave users a sense of reliability that the organization cared more about their online presence and therefore could trust that the information was up-to-date.
After conducting the usability testing I went back and added some features that users noticed were lacking. A "More filters" option in the adoptable dogs list screen that allows users to filter beyond just age and sex. Users who know specifically the type of dogs they are looking for will get a much more streamlined experience with the additional changes.
Another requested change was the labeling of the application process. By specifying each section with names users can understand exactly what each page will require as well as the ability to click and move to those sections regardless of what page they're on.
Given more time for this project I would like to make contact with the client and propose the project and further work with them to fully implement the redesign. Some additional features that I'd like to test would be a scheduling option for a meet-and-greet. Provisional adopters will be able to meet the pets in-person or virtually with the foster parents to further aid in their decision.
The research and project has shown a redesign would help organization in their mission to get adoptions, volunteers and donations.